Today marketing efficiency more and more depends on originality,uniqueness and good ideas. In this post we can see how anything can be promoted unconventional, without high costs. Check out “Most creative marketing ideas (part 1)”![]()
Most creative marketing ideas (part 2)
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Sexy Advertising Collection
Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. A recent survey in the United Kingdom shows that about two thirds of women thought that advertisers had gone too far in using sex to sell product. Use of sexual imagery in advertising has been criticized […]![]()
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Creative shopping bag designs
Retailers are always looking for new ways to promote their products. This form of advertising has been around for several years and is based on the idea of using the shopping bag as a creative, eye-catching advertisement. Ranging from just a simple logo to super creative marketing solutions, it must be one of the most popular […]![]()
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35 Inspiring and clever packaging designs
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. However in the age of […]![]()
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Cannes Lions 2012 Winners – Inspiring Creativity!
The Cannes Lions is an international festival of creativity, mostly considered as the international advertising festival. It is a global event for those working in advertising and related fields. Often called the world’s biggest ad festival, the annual event commonly attracts thousands of delegates from around the world. Inspiring Creativity is at the heart of Cannes Lions. […]![]()
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“Green Pedestrian Crossing” Campaign in China
The ‘Green Pedestrian Crossing’ is an outdoor advertising campaign and street art installation performance initiated by “China Environmental Protection Foundation” and developed by “DDB” creative agency . On seven pedestrian crossings in Shanghai an enormous drawing of a bare tree was placed in the middle of the road. As people crossed the street they walked over a patch of green […]![]()
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Creative Advertisements by Science World Museum
Since 2005 Science World museum have created a lot of amazing advertising campaigns a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching advertising was probably the 6000$ worth of billboard covered in pure gold . Two ounces may not sound like a lot, however the […]![]()
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30 Creative Ads Using Oversized Objects
Advertising is that kind of a thing we confront everyday. This post is about 30 most creative and exciting advertisements made by using enormous objects. Here are the most unique ads you have never seen: 1. Pepperidge Farm Soft Bread: Pole vault mat 2. Nike Football 3. Wrigley’s Orbit Ice Mints: Fresh Breath 4. FedEx […]![]()
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30 Funny Vines You Don’t Want To Miss
Recently these short 6 seconds videos called vines got extremely popular in the Internet. Here are 30 funniest vines which will definitely brighten up your day. Music Makes Everything More Dramatic Reverse Racism Whoa Awkward How to wake up Knowing its FRIDAY Walmart has an inchworm problem How to get a job in 6 seconds […]![]()
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Chickens ability to keep their head stable – inspiration for advertisers
Chickens have an incredible ability to keep their head stable while their body moves around. Birds can do this because they have extremely long necks that extend really far and are usually shaped like an “S”. This allows them to keep their heads still while their body moves around and gives them the ability to “bob” […]![]()
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Most creative marketing ideas (part 1)
The efficiency of today’s marketing more and more depends on originality,uniqueness and good ideas. This collection of really creative marketing ideas is a proof how anything can be promoted unconventional and without high costs. Check out “Most creative marketing ideas (part 2)”![]()
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Classical Statues Dressed as Jaunty Hipsters
Leo Caillard’s project Hipster in Stone is what combines past and present in a very cheeky way. French photographer dressed up classical marble sculptures to promote Traid, the UK charity clothes store. Well it’s imposible to overlook these ancient Rome fashion changes. It’s a really funny and unique idea as of designing. By the way, they look […]![]()
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Who Needs An Advertising Agency, Anyway?
What is the future of advertising? Will companies customers change advertising agencies?
When we started to work with Harley-Davidson we had this crazy idea. If you could source ideas from advertising professionals around the world using digital management (via Victors & Spoils’ digital collaboration system which we call Agency Machine) then why couldn’t a brand source ideas from their own most rabid fans?
With all of the attention that is on social media, and the significant investment by brands in fan acquisition, why not put fans to work? By doing so you could figure out a couple of things. First, who your most important fans are. And second, by allowing fans access into the brand in a substantial way, we’d create radical engagement. Fans would no longer be customers but co-creators of the brand.
These questions lead us on a journey to create Fan Machine.
Fan Machine is software that allows a folks who have “liked” a brand on Facebook to submit ideas directly to the brand. By giving fans an easy way to contribute ideas and vote on submissions from other fans, Fan Machine facilitates real co-creation with the brands they love, while giving them a chance at prizes and a seat at the creative table. And brands can wrangle the conversation by posting specific “briefs” for their fans to work on. These briefs might relate to an upcoming advertising campaign, new product or seasonal promotion.
We launched Fan Machine last November with Harley-Davidson as our first client. Harley-Davidson has some great passionate fans that really went to town. 584 people threw down ideas for the first brief and 16,000 people voted, to create campaign ideas for the model year 12 1/2. Harold Chase, from Tukwila, Washington, submitted the idea that became the advertising campaign, “E Pluribus Unum.” The V&S team shaped Harold’s idea then used Twitter to cast fans and followers, all bike owners, for the spot, above.
In a world where ideas can come from anywhere – and amateurs are getting better everyday at creating everything from videos to posters – what is the role of an agency? While it might seem like there’s not much of a future for them, our experience is that agencies play an even more vital role. With an abundance of ideas, it’s easy for a brand to get crushed by the sheer volume of possibility. Agencies are evolving to focus on three areas, 1. The development of a great brief that gives anyone the ability to deliver good work; 2. The creative and strategic direction of ideas; and 3. Brand stewardship.
Under the leadership of Mark-Hans Richer, Scott Beck, Dino Bernacchi, Mark Peine and the rest of the Harley-Davidson team, we at V&S have the ability to focus our creative energies at the front edge of advertising. Their visionary approach, that great ideas can come from everywhere and can be curated into great work, will be a model for many other brands to follow.
[youtube http://www.youtube.com/watch?v=pnI_HgcE5ss]
By John Winsor (CEO of Victors & Spoils)
The post Who Needs An Advertising Agency, Anyway? appeared first on CAT IN WATER.
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